# Symphony42 brand (v1.0.0-draft, 2026-11-12)

Machine-readable tokens: https://brand.symphony42.com/brand.json
Human guide: https://brand.symphony42.com/

## Name
Symphony42. One word, capital S, no space. Legal name: Symphony42 Corporation. Never "Symphony 42" or "S42" in public text.

## Logo
Canon: horizontal lockup, full color, no tagline. https://brand.symphony42.com/assets/logo/canon/symphony42-logo.svg
On dark or colored backgrounds: https://brand.symphony42.com/assets/logo/canon/symphony42-logo-on-dark.svg
Pattern: /assets/logo/{lockup}/symphony42-{lockup}-{variant}.svg  lockup = horizontal | stacked | mark | wordmark  variant = color | white | reversed | navy | black
Always use the supplied files. Never redraw, retype, recolor, stretch, rotate, outline, add effects or add a tagline.
Clear space: half the mark height on every side. Minimum width: 120 px horizontal, 96 px stacked. Mark minimum height 16 px.
Full color goes on white or light neutrals only. White variant on navy, blue, gradient, photos.

## Color
Symphony Navy #072249 · Symphony Blue #003AD3 · Symphony Cyan #00D7E4
Signature gradient: linear-gradient(90deg, #0025E4, #00D7E4). Thin rules and glows only.
Neutrals: White #FFFFFF, Paper #F4F6FA, Mist #E7EBF2, Line #D5DBE6, Steel #8C97AC, Slate #56627A
Cyan is never text on white. Navy is the text color on light backgrounds. No other hues.

## Type
Display: Space Grotesk (500, 700). Body: IBM Plex Sans (400, 500, 600). Mono (proposed): IBM Plex Mono.
Office documents and email: Aptos, then Arial. Sentence case headlines.

## Voice
Direct, precise, commercial, confident with proof, plain.
Line: "AI that Sells." Descriptor: "AI Agents for Customer Acquisition". B2B2C. Two offerings: Bundled and Platform.
No unsupported superlatives. No customer, partner or investor names and no numbers without approval. No testimonials or case studies unless cleared. Not a speed-to-lead tool, chatbot, dialer or call center.