{
 "schema": "symphony42-brand/1",
 "version": "1.1.0-draft",
 "updated": "2026-11-12",
 "status": "draft",
 "canonical_url": "https://brand.symphony42.com/",
 "name": {
  "written": "Symphony42",
  "legal": "Symphony42 Corporation",
  "rules": [
   "One word. Capital S. No space before 42.",
   "Use \"Symphony42 Corporation\" for the first legal reference in contracts, filings and footers.",
   "Possessive: Symphony42’s.",
   "Do not shorten the name in anything a buyer, partner or the public will read. \"S42\" is internal shorthand.",
   "Do not write Symphony 42, Symphony-42, SYMPHONY42 in running text, or symphony42 outside URLs and handles."
  ],
  "handles": {
   "web": "www.symphony42.com",
   "linkedin": "linkedin.com/company/symphony42",
   "x": "@Symphony42ai",
   "youtube": "@Symphony42ai"
  }
 },
 "positioning": {
  "line": "AI that Sells.",
  "descriptor": "AI Agents for Customer Acquisition",
  "what": "Symphony42 deploys autonomous AI Selling Agents across text, voice and video that engage, qualify and convert consumers into customers for businesses.",
  "model": "B2B2C. Businesses are the customers. Consumers are the people the agents talk to.",
  "offerings": [
   {
    "name": "Bundled Offering",
    "definition": "Symphony42 buys the traffic. The customer buys qualified calls and pays only for accepted calls, transferred live to their team."
   },
   {
    "name": "Platform Offering",
    "definition": "The customer buys the traffic and licenses the agents and the full customer acquisition harness."
   }
  ],
  "vocabulary": [
   {
    "term": "AI Selling Agent",
    "usage": "Capitalized. The product. Plural: AI Selling Agents. Use \"agent\" in lower case for later mentions."
   },
   {
    "term": "One Agent Brain",
    "usage": "Capitalized. The model plus the harness, working as one intelligence behind every AI Selling Agent, across text, voice and avatar. Second reference: \"the Brain\". Never \"Symphony42 Brain\". See lexicon."
   },
   {
    "term": "Full Stack Customer Acquisition",
    "usage": "Capitalized, no hyphen. Spelled out in anything public. The whole path with zero humans in the loop: first ad impression, click, first hello, qualifying, quoting, closing and overcoming objections, money in the bank. See lexicon."
   },
   {
    "term": "Context Injection Service",
    "usage": "Capitalized. The core of the harness: what the Brain knows. Spell it out in buyer-facing copy; CIS after first use elsewhere. See lexicon."
   },
   {
    "term": "model",
    "usage": "Lower case. \"Frontier models\" in public copy. No vendor named without approval. Never called the brain. See lexicon."
   },
   {
    "term": "harness",
    "usage": "Lower case. Everything Symphony42 builds and owns around the model. Investor and technical material only, with a plain gloss on first use. Not in films or posts. See lexicon."
   },
   {
    "term": "Bundled Offering, Platform Offering",
    "usage": "Capitalized. \"Bundled\" and \"Platform\" alone after first use."
   },
   {
    "term": "Pay-per-Call",
    "usage": "Hyphenated, capital P and C."
   },
   {
    "term": "Alex",
    "usage": "The public demo agent. Always introduced as an AI Selling Agent."
   }
  ]
 },
 "logo": {
  "canon": {
   "description": "Horizontal lockup, full color, no tagline.",
   "svg": "assets/logo/canon/symphony42-logo.svg",
   "png": "assets/logo/canon/symphony42-logo.png",
   "pdf": "assets/logo/canon/symphony42-logo.pdf",
   "on_dark_svg": "assets/logo/canon/symphony42-logo-on-dark.svg",
   "on_dark_png": "assets/logo/canon/symphony42-logo-on-dark.png",
   "aspect_ratio": 4.0405
  },
  "lockups": [
   "horizontal",
   "stacked",
   "mark",
   "wordmark"
  ],
  "variants": {
   "color": "Light backgrounds only. Default.",
   "white": "Dark and colored backgrounds, photographs.",
   "reversed": "Symphony Navy background only, large sizes.",
   "navy": "One-color print on light stock.",
   "black": "Black-only reproduction."
  },
  "file_pattern": "assets/logo/{lockup}/symphony42-{lockup}-{variant}.svg",
  "clear_space": "Keep clear space of at least half the height of the mark on every side of any lockup.",
  "min_size": {
   "horizontal": "120 px or 32 mm wide",
   "stacked": "96 px or 25 mm wide",
   "mark": "16 px or 6 mm high"
  },
  "backgrounds": [
   {
    "background": "White, Paper, Mist and other light neutrals",
    "variant": "Full color"
   },
   {
    "background": "Symphony Navy",
    "variant": "White (default) or Reversed"
   },
   {
    "background": "Symphony Blue, the gradient, any other color",
    "variant": "White"
   },
   {
    "background": "Photographs and video",
    "variant": "White on a dark, quiet area. Navy on a light, quiet area."
   },
   {
    "background": "One-color print, engraving, fax",
    "variant": "Navy or Black"
   }
  ],
  "never": [
   "Add a tagline. The lines \"AI Lead Generation\" and \"AI Customer Acquisition\" are retired.",
   "Retype the wordmark in any font.",
   "Change the size or position of the mark relative to the wordmark.",
   "Recolor the mark or the wordmark outside the supplied variants.",
   "Stretch, squash, rotate, skew or crop the logo.",
   "Add shadows, glows, outlines, bevels or other effects.",
   "Place the full-color logo on blue, cyan, the gradient or a busy photograph.",
   "Use the mark as a letter inside a word or sentence.",
   "Use a logo file from an old deck, a screenshot or a web search."
  ],
  "tagline": null,
  "retired": [
   "Tagline \"AI LEAD GENERATION\"",
   "Tagline \"AI CUSTOMER ACQUISITION\"",
   "2022 horizontal lockup with the larger mark",
   "Orange beta logo"
  ]
 },
 "color": {
  "core": [
   {
    "id": "navy",
    "name": "Symphony Navy",
    "hex": "#072249",
    "rgb": [
     7,
     34,
     73
    ],
    "cmyk": [
     100,
     88,
     43,
     44
    ],
    "role": "Wordmark, headlines, body text on light, dark surfaces."
   },
   {
    "id": "blue",
    "name": "Symphony Blue",
    "hex": "#003AD3",
    "rgb": [
     0,
     58,
     211
    ],
    "cmyk": [
     93,
     74,
     0,
     0
    ],
    "role": "Links, buttons, key figures, flat accents."
   },
   {
    "id": "cyan",
    "name": "Symphony Cyan",
    "hex": "#00D7E4",
    "rgb": [
     0,
     215,
     228
    ],
    "cmyk": [
     64,
     0,
     18,
     0
    ],
    "role": "Highlights on navy, live or active states. Never text on white."
   }
  ],
  "gradient": {
   "id": "signature",
   "name": "Signature gradient",
   "start": "#0025E4",
   "end": "#00D7E4",
   "css": "linear-gradient(90deg, #0025E4 0%, #00D7E4 100%)",
   "note": "The gradient of the logo mark. Its start, Ribbon Blue #0025E4, is used only inside this gradient."
  },
  "neutral": [
   {
    "id": "white",
    "name": "White",
    "hex": "#FFFFFF",
    "rgb": [
     255,
     255,
     255
    ],
    "role": "Default page and document background."
   },
   {
    "id": "paper",
    "name": "Paper",
    "hex": "#F4F6FA",
    "rgb": [
     244,
     246,
     250
    ],
    "role": "Section bands, cards, slide backgrounds."
   },
   {
    "id": "mist",
    "name": "Mist",
    "hex": "#E7EBF2",
    "rgb": [
     231,
     235,
     242
    ],
    "role": "Fills, table stripes, empty states."
   },
   {
    "id": "line",
    "name": "Line",
    "hex": "#D5DBE6",
    "rgb": [
     213,
     219,
     230
    ],
    "role": "Borders, dividers, chart grid."
   },
   {
    "id": "steel",
    "name": "Steel",
    "hex": "#8C97AC",
    "rgb": [
     140,
     151,
     172
    ],
    "role": "Non-text marks, disabled states, captions on navy."
   },
   {
    "id": "slate",
    "name": "Slate",
    "hex": "#56627A",
    "rgb": [
     86,
     98,
     122
    ],
    "role": "Secondary text on white or paper."
   }
  ],
  "tints": {
   "navy": {
    "80": "#394E6D",
    "60": "#6A7A92",
    "40": "#9CA7B6",
    "20": "#CDD3DB",
    "10": "#E6E9ED"
   },
   "blue": {
    "80": "#3361DC",
    "60": "#6689E5",
    "40": "#99B0ED",
    "20": "#CCD8F6",
    "10": "#E6EBFB"
   },
   "cyan": {
    "80": "#33DFE9",
    "60": "#66E7EF",
    "40": "#99EFF4",
    "20": "#CCF7FA",
    "10": "#E6FBFC"
   }
  },
  "dataviz_order": [
   "#072249",
   "#003AD3",
   "#00D7E4",
   "#6A7A92",
   "#6689E5",
   "#99EFF4"
  ],
  "proportion": {
   "white_and_paper": 60,
   "navy": 25,
   "blue": 10,
   "cyan_and_gradient": 5
  },
  "contrast": [
   {
    "foreground": "#072249",
    "background": "#FFFFFF",
    "ratio": 15.74,
    "verdict": "AAA"
   },
   {
    "foreground": "#072249",
    "background": "#F4F6FA",
    "ratio": 14.55,
    "verdict": "AAA"
   },
   {
    "foreground": "#003AD3",
    "background": "#FFFFFF",
    "ratio": 8.25,
    "verdict": "AAA"
   },
   {
    "foreground": "#56627A",
    "background": "#FFFFFF",
    "ratio": 6.13,
    "verdict": "AA"
   },
   {
    "foreground": "#FFFFFF",
    "background": "#072249",
    "ratio": 15.74,
    "verdict": "AAA"
   },
   {
    "foreground": "#FFFFFF",
    "background": "#003AD3",
    "ratio": 8.25,
    "verdict": "AAA"
   },
   {
    "foreground": "#00D7E4",
    "background": "#072249",
    "ratio": 8.88,
    "verdict": "AAA"
   },
   {
    "foreground": "#072249",
    "background": "#00D7E4",
    "ratio": 8.88,
    "verdict": "AAA"
   },
   {
    "foreground": "#8C97AC",
    "background": "#072249",
    "ratio": 5.35,
    "verdict": "AA"
   },
   {
    "foreground": "#00D7E4",
    "background": "#FFFFFF",
    "ratio": 1.77,
    "verdict": "Do not use for text"
   },
   {
    "foreground": "#003AD3",
    "background": "#072249",
    "ratio": 1.91,
    "verdict": "Do not use for text"
   },
   {
    "foreground": "#8C97AC",
    "background": "#FFFFFF",
    "ratio": 2.94,
    "verdict": "Do not use for text"
   }
  ],
  "not_canon": [
   "#2E5090 (former document heading blue)",
   "#071E3F, #110ED3, #045BD4, #00C8D7 (values sampled from a raster logo)",
   "#1B3BFF",
   "#8D00E4",
   "#E10097"
  ]
 },
 "typography": {
  "families": {
   "display": {
    "family": "Space Grotesk",
    "weights": "500, 700",
    "use": "Headlines, large figures, slide titles, film titles.",
    "stack": "\"Space Grotesk\", \"Aptos Display\", \"Segoe UI\", Arial, sans-serif",
    "license": "SIL Open Font License 1.1"
   },
   "body": {
    "family": "IBM Plex Sans",
    "weights": "400, 500, 600",
    "use": "Body copy, interface text, captions, tables.",
    "stack": "\"IBM Plex Sans\", Aptos, \"Segoe UI\", Arial, sans-serif",
    "license": "SIL Open Font License 1.1"
   },
   "mono": {
    "family": "IBM Plex Mono",
    "weights": "400, 500",
    "use": "Code, data labels, technical chrome in films.",
    "stack": "\"IBM Plex Mono\", Consolas, \"Courier New\", monospace",
    "license": "SIL Open Font License 1.1",
    "status": "proposed"
   },
   "office": {
    "family": "Aptos",
    "use": "Word, PowerPoint, Excel and email, where web fonts are not available. Arial where Aptos is missing."
   },
   "logo": {
    "family": "MaxLF SemiBold",
    "use": "The wordmark only. It is drawn as outlines in the logo files. Never typeset the name in a font to stand in for the logo."
   }
  },
  "scale": [
   {
    "style": "Display",
    "family": "Space Grotesk",
    "weight": 700,
    "size_px": 64,
    "line_height_px": 68,
    "tracking": "-0.02em"
   },
   {
    "style": "H1",
    "family": "Space Grotesk",
    "weight": 700,
    "size_px": 48,
    "line_height_px": 54,
    "tracking": "-0.02em"
   },
   {
    "style": "H2",
    "family": "Space Grotesk",
    "weight": 700,
    "size_px": 36,
    "line_height_px": 42,
    "tracking": "-0.015em"
   },
   {
    "style": "H3",
    "family": "Space Grotesk",
    "weight": 500,
    "size_px": 28,
    "line_height_px": 34,
    "tracking": "-0.01em"
   },
   {
    "style": "H4",
    "family": "IBM Plex Sans",
    "weight": 600,
    "size_px": 20,
    "line_height_px": 28,
    "tracking": "0"
   },
   {
    "style": "Lead",
    "family": "IBM Plex Sans",
    "weight": 400,
    "size_px": 20,
    "line_height_px": 32,
    "tracking": "0"
   },
   {
    "style": "Body",
    "family": "IBM Plex Sans",
    "weight": 400,
    "size_px": 16,
    "line_height_px": 26,
    "tracking": "0"
   },
   {
    "style": "Small",
    "family": "IBM Plex Sans",
    "weight": 400,
    "size_px": 14,
    "line_height_px": 22,
    "tracking": "0"
   },
   {
    "style": "Caption",
    "family": "IBM Plex Sans",
    "weight": 500,
    "size_px": 12,
    "line_height_px": 18,
    "tracking": "0.01em"
   },
   {
    "style": "Label",
    "family": "IBM Plex Sans",
    "weight": 600,
    "size_px": 12,
    "line_height_px": 16,
    "tracking": "0.08em, uppercase"
   }
  ],
  "files": {
   "space_grotesk": "assets/fonts/space-grotesk-latin-wght-normal.woff2",
   "ibm_plex_sans": "assets/fonts/ibm-plex-sans-latin-wght-normal.woff2",
   "ibm_plex_sans_italic": "assets/fonts/ibm-plex-sans-latin-wght-italic.woff2",
   "ibm_plex_mono_400": "assets/fonts/ibm-plex-mono-latin-400-normal.woff2",
   "ibm_plex_mono_500": "assets/fonts/ibm-plex-mono-latin-500-normal.woff2"
  },
  "rules": [
   "Sentence case for headlines, buttons and slide titles.",
   "Left aligned.",
   "Emphasis by weight, not color or capitals.",
   "Never typeset the name as a substitute for the logo."
  ]
 },
 "voice": {
  "traits": [
   {
    "name": "Direct",
    "meaning": "Lead with the point. Short sentences. Active verbs. Say what the agent does and what the buyer gets."
   },
   {
    "name": "Precise",
    "meaning": "Name the thing, the number and the unit. Prefer \"accepted calls, transferred live\" to \"great results\"."
   },
   {
    "name": "Commercial",
    "meaning": "Speak in outcomes a buyer is paid on: conversations, qualified calls, sales. Features come second."
   },
   {
    "name": "Confident, with proof",
    "meaning": "State what is true and can be shown. A claim we cannot defend on a sales call does not ship."
   },
   {
    "name": "Plain",
    "meaning": "Write for a busy operator. Explain a term the first time it appears. No hype, no jargon for its own sake."
   }
  ],
  "do": [
   "Say what happens in the conversation and what the customer receives at the end of it.",
   "Use the same descriptor everywhere: AI Agents for Customer Acquisition.",
   "Describe both offerings by who buys the traffic.",
   "Present the agents as AI in all marketing: \"Alex, an AI Selling Agent\".",
   "Give the source for every number, in the same sentence or a footnote."
  ],
  "dont": [
   "No superlatives or firsts without evidence: best, leading, original, superior, revolutionary, world-class.",
   "No customer, partner or investor names without written approval for that specific use.",
   "No published number without approval and a named source.",
   "No testimonials or case studies that have not been cleared for publication.",
   "Do not describe Symphony42 as a speed-to-lead tool, a chatbot, a dialer or a call center.",
   "Do not present an AI agent as a human employee in marketing copy.",
   "Do not promise results. Describe how pricing ties to outcomes instead.",
   "Do not write \"Symphony42 Brain\". The name is One Agent Brain; \"the Brain\" on second reference.",
   "Do not use \"harness\" in films or posts. It belongs in investor and technical material, with a plain gloss on first use.",
   "Do not call the model the brain, and do not imply Symphony42 built a model."
  ],
  "style": [
   "American English. Sentence case for headlines, buttons and slide titles.",
   "Serial comma. Numerals for 10 and above, and for every figure with a unit.",
   "One idea per sentence. One job per paragraph.",
   "Percent sign with figures: 5%. Ranges with \"to\" in sentences and an en dash in tables: 5–10%.",
   "Phone numbers as 443-424-6225. Times as 2:30 PM ET.",
   "Write \"AI\", never \"A.I.\" or \"Artificial Intelligence\" in headlines."
  ],
  "boilerplate": {
   "short": "Symphony42 builds AI Selling Agents for customer acquisition. The agents talk with consumers by phone, text, web chat and video, qualify them, and complete the sale or hand a qualified buyer to the customer’s team.",
   "long": "Symphony42 builds AI Selling Agents for customer acquisition. One Agent Brain works across text, voice and avatar to engage consumers, qualify them and convert them into customers. Businesses work with Symphony42 in two ways. In the Bundled Offering, Symphony42 buys the traffic and the customer pays for accepted calls. In the Platform Offering, the customer buys the traffic and licenses the agents. Symphony42 Corporation is based in Baltimore, Maryland."
  }
 },
 "lexicon": {
  "version": "1.0",
  "ruled": "2026-11-12",
  "summary": "What Symphony42's own terms mean and where each may be used. One Agent Brain is the model plus the harness. The Context Injection Service is the core of the harness. Full Stack Customer Acquisition is the whole path from first ad impression to money in the bank.",
  "equation": "AI Agent = Model + Harness. Symphony42's name for that pair, working as one across every modality, is One Agent Brain.",
  "hierarchy": [
   {
    "term": "Full Stack Customer Acquisition",
    "inside": null,
    "is": "The whole path, first ad impression to money in the bank, with zero humans in the loop."
   },
   {
    "term": "AI Selling Agent",
    "inside": "Full Stack Customer Acquisition",
    "is": "What the consumer talks to, by text, voice or avatar."
   },
   {
    "term": "One Agent Brain",
    "inside": "AI Selling Agent",
    "is": "The single intelligence behind every agent."
   },
   {
    "term": "model",
    "inside": "One Agent Brain",
    "is": "Rented and swappable."
   },
   {
    "term": "harness",
    "inside": "One Agent Brain",
    "is": "Built and owned by Symphony42."
   },
   {
    "term": "Context Injection Service",
    "inside": "harness",
    "is": "The core of the harness."
   }
  ],
  "terms": [
   {
    "term": "Full Stack Customer Acquisition",
    "short_form": "FSCA, internal only",
    "meaning": "The capability and the invention: first ad impression, click, first hello, greeting and qualifying, quoting, closing and overcoming objections, and a money-in-the-bank sale, with zero humans in the loop.",
    "with_buyers": "Spelled out and capitalized. Not shortened.",
    "with_investors_and_engineers": "Same. FSCA is acceptable in internal working documents."
   },
   {
    "term": "AI Selling Agent",
    "short_form": "agent, on later mentions",
    "meaning": "The agent the consumer talks to. The noun for what Symphony42 makes.",
    "with_buyers": "The lead noun. Not voice bot, chatbot or AI SDR.",
    "with_investors_and_engineers": "Same."
   },
   {
    "term": "One Agent Brain",
    "short_form": "the Brain, on second reference",
    "meaning": "The model plus the harness, working as one intelligence behind every Symphony42 agent, across text, voice and avatar.",
    "with_buyers": "The one branded reason Symphony42's agents sell.",
    "with_investors_and_engineers": "A brand name, not the name of a software component."
   },
   {
    "term": "model",
    "short_form": null,
    "meaning": "A frontier model from an outside lab. Rented, tested as a challenger against the current champion, and swapped when a better one arrives.",
    "with_buyers": "\"Frontier models\". No vendor named without approval. Never called the brain.",
    "with_investors_and_engineers": "The precise term."
   },
   {
    "term": "harness",
    "short_form": null,
    "meaning": "Everything Symphony42 builds and owns around the model that makes the agent sell.",
    "with_buyers": "Not used in films or posts.",
    "with_investors_and_engineers": "The precise working term. Give a plain gloss on first use."
   },
   {
    "term": "Context Injection Service",
    "short_form": "CIS, after first use outside buyer-facing copy",
    "meaning": "The most important part of the harness. It gives the agent exact facts in the middle of a conversation.",
    "with_buyers": "\"What the Brain knows.\" Spelled out in full.",
    "with_investors_and_engineers": "CIS after first use."
   },
   {
    "term": "text, voice, avatar",
    "short_form": null,
    "meaning": "The three interaction modalities. One Agent Brain is the same across all three.",
    "with_buyers": "In that order.",
    "with_investors_and_engineers": "Same."
   }
  ],
  "sentences": {
   "note": "Reference wording that fits the lexicon. Adapt length to the medium; keep the terms exact.",
   "buyers": [
    "Every Symphony42 AI Selling Agent runs on One Agent Brain: one intelligence that knows your products and sells by text, voice and avatar.",
    "Put One Agent Brain behind your customer acquisition.",
    "The Context Injection Service is what the Brain knows: your products, prices and rules, exact, in the middle of the conversation.",
    "Full Stack Customer Acquisition is the whole path with zero humans in the loop: first ad impression, click, first hello, qualifying, quoting, closing and overcoming objections, money in the bank."
   ],
   "plain": [
    "We rent the frontier models and own everything around them. Together they are One Agent Brain."
   ],
   "investors_and_engineers": [
    "AI Agent = Model + Harness. We rent the model. We build and own the harness, and its core is the Context Injection Service."
   ]
  },
  "rules": [
   "One brand name for the intelligence: One Agent Brain. \"The Brain\" on second reference. \"Symphony42 Brain\" is not a name.",
   "The model is never called the brain, and no copy implies Symphony42 built a model.",
   "\"Harness\" does not appear in films or posts. Elsewhere, the first use carries a plain gloss: everything around the model that makes the agent sell.",
   "No model vendor or runtime partner is named in marketing without approval for that use.",
   "Full Stack Customer Acquisition names what the system can do. A statement that a particular sale happened is a proof claim and needs approval and a source, like any number.",
   "Consumers contact the agent. Symphony42 does not dial out."
  ]
 },
 "applications": {
  "documents": {
   "font": "Aptos 11 pt body",
   "h1": "Symphony Navy #072249, 16 pt bold",
   "h2": "Symphony Blue #003AD3, 13 pt bold",
   "h3": "Black, 12 pt bold",
   "table_header": "Symphony Navy fill, white bold text",
   "table_stripe": "Paper #F4F6FA",
   "links": "Symphony Blue",
   "page": "US Letter, 1 inch margins",
   "logo": "Horizontal full color, top left of the cover or first page, 1.6 in wide"
  },
  "slides": {
   "format": "16:9",
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